How Much Is Your Agency Leaking?

Answer 5 quick questions to see how much revenue you're losing to pricing mistakes every year.

Question 1 of 5

How many people quote clients at your agency?

Include sales reps, account managers, or anyone who creates proposals.

1-2
Just me / small team
3-5
Growing team
6-10
Established team
10+
Large sales org
Question 2 of 5

What's your average deal size?

Think about your typical monthly retainer or project fee.

$3K
Small projects
$7.5K
Mid-size retainers
$15K
Larger engagements
$30K+
Enterprise deals
Question 3 of 5

How many quotes do you send per month?

Across all team members combined.

15
5 50+
Question 4 of 5

How often do deals close below your target price?

Be honest — discounts, "special pricing," scope cuts...

Rarely
~15% of deals
Sometimes
~30% of deals
Often
~50% of deals
Usually
~70% of deals
Question 5 of 5

When you do discount, by how much?

The average % off your original quote.

~10%
Small adjustments
~20%
Moderate discounts
~30%
Significant cuts
~40%+
Major discounts
💸

Your Estimated Annual Pricing Leak

Based on your inputs, here's what you're likely leaving on the table.

You're losing approximately
$87,000
Range: $65,000 – $109,000/year
Quotes per year 180
Deals discounted 54 (30%)
Avg discount amount $1,500
Discount leak $81,000
Scope creep leak (est.) $14,400